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The key to a successful lead generation program? Get the fundamentals right.

Building a strong foundation for your lead generation program means understanding how to create leads, nurture those contacts and create a dialogue and building trust to develop contacts into customers.

With a wide variety of possibilities – from email to direct mail to your website, which tactic do you choose or how do you combine multiple channels to best meet your goals?

Join us for this live web conference, where - Thomas Myer will show you how tofocus on the key elements of lead generation programs and tips on how to implement each one, as well as realistic expectations regarding when to anticipate results from each opportunity. Presented by the author of Lead Generation for the Web, this information will give you the tools to build a lead generation program designed to meet the needs of your organization.

The different types of lead generation tactics available to marketers
Identifying metrics for success
Creating a plan to meet those metrics
Implementing a system for nurturing leads into successful sales

Thomas Myer, founded Triple Dog Dare Media in 2001. He is a consultant, author, and technical team leader with over 10 years experience with many aspects of interactive marketing, including lead generation, landing page optimization, UI development, information architecture, web copywriting, content management, blogging, and podcasting. His role at Triple Dog Dare Media is split between professional services and business development.

Steve Gershik, an Internet Marketing veteran, has worked on both strategic and tactical issues relating to online marketing since 1994. Steve Gershik is Director of Marketing Innovation at Eloqua, responsible for evangelizing best practices in marketing in general and demand generation. p>

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Web Analytics CRM Email Marketing

Our Sales Team consists of:

Inside Sales Field Sales Channel Partners

My Top Marketing Challenges are:

	Marketing Accountability		Automate marketing Processes
	Better metrics and reports		Generate more and better qualified leads
	Make your web site a lead generation engine		Marketing effectiveness
	Multi-Channel Campaigns		Bigger Budget
	Deepening relationships with customers		Other

Learn More About Oracle's Siebel CRM On Demand :

10 lucky attendees will receive this book free!

Lead Generation for the web walks you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.

About Eloqua
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process.